Sony Playstation has an impressive employee blog (http://blog.us.playstation.com/2008/02/12/wipeout-pulse-hits-north-america-today/) when fans can log in and get the most up to date and inside information from the source about upcoming games, releases, and just Sony culture in general. On such post markets its new game wipEout Pulse and is done so by the Producer himself telling you about the game.
His post includes such praise,
"We completely overhauled the AI such that each and every race is now competitive from beginning to end. There are no crude catch-up techniques going on this time, we’ve worked and worked on it to ensure that each race is as tightly contested as possible."
and updates as...
"Not only that but we were the first title (in Europe at least) to support the new PlayStation Network login system which means that you can now use the same login that you use for your PS3 on your PSP. You’ll be racing against someone on the other side of the world within 10 minutes of booting the game up for the first time which is just awesome."
To me this sort of indirect marketing for Sony's products is alot more personal and meaningful than a billboard on the window of an EA Games store. The customers and fans of the game are really being able to connect with the people who produce their product. The comments section consists of a myriad of questions and praise from people who have already purchased the game.