"blogging lets companies leap from a ``transmitting'' mindset to an ``engaging'' one. (The book is mercifully short on such jargon.) Take the news a few years back that a Bic pen could pick a Kryptonite lock. The company's chief executive officer jumps on the blog the same day with explanations and reparations."
""barber blog,'' which listens to your customers and shares wisdom, to the "blacksmith blog,'' written by an industry insider who shapes the big issues in any given industry."
"It's clear that we can anticipate more CEO blogs and more ``about us'' pages on corporate sites that are constantly updated rather than cast in concrete."