Monday, February 25, 2008

Bloomberg's Take

"blogging lets companies leap from a ``transmitting'' mindset to an ``engaging'' one. (The book is mercifully short on such jargon.) Take the news a few years back that a Bic pen could pick a Kryptonite lock. The company's chief executive officer jumps on the blog the same day with explanations and reparations."

"
"barber blog,'' which listens to your customers and shares wisdom, to the "blacksmith blog,'' written by an industry insider who shapes the big issues in any given industry."

"
It's clear that we can anticipate more CEO blogs and more ``about us'' pages on corporate sites that are constantly updated rather than cast in concrete."

http://www.bloomberg.com/apps/news?pid=10000088&sid=aTx.TiQ7oTqc&refer=culture

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